Internet Marketing

You’ve got a web site, but how do customers find it? Are you ranked on the search engines for the terms that are important to your business?

Webdango can help you implement an effective Internet marketing strategy to bring in customer traffic. Our website marketing service includes implementing and advising on Internet Marketing:

  • Search Engine Optimization - get your site ranked in the search engines for keywords that are important to your business
    • Keyword Identification 
    • Content optimization
    • Link Building
    • Web site statistics
  • Pay-per-click Marketing -  see immediate results with pay-per-click campaigns on the Internet’s most popular search engines
    • Google Adwords
    • Yahoo Search Marketing
    • Bing Adcenter

Most people think Internet Marketing is expensive and unreliable. However, when compared to traditional marketing methods such as print or television, online marketing is very inexpensive and can be much more efficient and easy to track.

Search Engine Optimization (SEO)

Search engine optimization is the process of increasing traffic to a web site or a web page from search engines via natural listings ( also called “organic” listings). The higher a site link appears in the search engine results, the more likely searchers will click on it.

In terms of Internet marketing, SEO considers how search engines work and what people are searching for. Increasing a web site’s positionin organic results involves two methodologies:

  • On-site Optimization
    • Editing content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
  • Off-site Optimization
    • Building keyword relevant back links from external sites

Webdango offers a variety of SEO services.

Pay-per-click Marketing

With Pay-per-Click marketing, you’ll be able to see how exactly many people visit your site and which words they clicked on to get there. Pay-per-click marketing is 100% trackable. You’ll see how many of those visits turned into leads and sales. Combining Internet marketing services with effective and attractive web design and development has become a necessity.

Webdango can help you establish and optimize pay-per-click marketing campaigns